https://youtu.be/rlAbYk4a5i8
I received some constructive feedback on my last post. The most surprising thing to me was that people had no idea what exactly my service was, so I made sure to be more explicit in this elevator pitch as to what I am selling.
I also followed the recommendation to flip the direction of the camera to get better lighting and to include more specifics as to where and how my business will start and who it will service. I'd appreciate even more constructive feedback to make this pitch the best it can be!
Friday, November 8, 2019
21A- Reading Reflection No. 2
As an innovation academy student, I was naturally drawn to the title "Innovation and Entrepreneurship". This novel by Peter Drucker outlines some interesting ideas that we've explored in class and almost gives a textbook-esque explanation on the big ideas of ENT3003
1) The main argument of this book is essentially that though small and large businesses have certain things in common, a business is not entrepreneurial without innovation. An enterprise must either: bring something new to the table that consumers need, or change perception as to what it is a consumer needs to draw in customers.
2) I believe this book certainly connected and enhanced my understanding of this class. At the first lecture I went to for this class I had tried to find the relationship between entrepreneurship and innovation, as I knew they were somehow related. This book helped solidify my understanding that the two are concurrent with each other, one rarely comes without the other.
3) As an exercise I would use some of the ones we've tried in my innovation academy classes, such as picking a topic of something you want to innovate for, then conducting at least 5 interviews of seasoned people in that field to find what they least like about their line of work, or what is least efficient and then building a business or concept around the information you gathered.
4) My "aha" moment with this book was its discussion of entrepreneurship strategies for once the business is already up and running. It explained how enterprises must remain relevant by paying attention to societal trends, which makes a lot of sense. For example as a kid i vividly remember going to blockbuster almost weekly before they went out of business. The streaming and online rental industries were taking over, however this business did not keep up with societal trends and was thus driven out of business. Entrepreneurs must adapt to stay afloat, it is not simply having a good idea and running with it indefinitely.
1) The main argument of this book is essentially that though small and large businesses have certain things in common, a business is not entrepreneurial without innovation. An enterprise must either: bring something new to the table that consumers need, or change perception as to what it is a consumer needs to draw in customers.
2) I believe this book certainly connected and enhanced my understanding of this class. At the first lecture I went to for this class I had tried to find the relationship between entrepreneurship and innovation, as I knew they were somehow related. This book helped solidify my understanding that the two are concurrent with each other, one rarely comes without the other.
3) As an exercise I would use some of the ones we've tried in my innovation academy classes, such as picking a topic of something you want to innovate for, then conducting at least 5 interviews of seasoned people in that field to find what they least like about their line of work, or what is least efficient and then building a business or concept around the information you gathered.
4) My "aha" moment with this book was its discussion of entrepreneurship strategies for once the business is already up and running. It explained how enterprises must remain relevant by paying attention to societal trends, which makes a lot of sense. For example as a kid i vividly remember going to blockbuster almost weekly before they went out of business. The streaming and online rental industries were taking over, however this business did not keep up with societal trends and was thus driven out of business. Entrepreneurs must adapt to stay afloat, it is not simply having a good idea and running with it indefinitely.
Friday, November 1, 2019
19A- Idea Napkin No. 2
1) Me: Brandon McKay, skilled with organizing large amounts of information, and delegating workloads based on assessed individual talents. My related experiences include working as a shift leader at two food-oriented jobs during my time in college and creating an automatic watering system for plants in a class project. I also conducted research in the UF space plants lab where I practice planting seeds in culture
2) Service: My service is going to provide green, local, sustainable food crops to processors, grocery stores and independent businesses by hydroponically growing foods like corn and soy in temperature-controlled skyscrapers. We will begin with businesses, and then after establishing a strong base, may branch out into individual sales.
3) Who: My service will be similar in clientele to a farm, servicing markets that will sell the product raw and food processing plants that will use it as an ingredient.
4) Why Care: The value of my service is sustainability and propriety. We don't wear out the soil by growing horizontally, nor do we outsource the transportation of crops since it will be sold locally
5) What the others don't have: Other vertical agribusinesses don't have proprietary transportation that will allow for a quicker and easier process to get food from the building to the consumer.
I believe these elements will work together well most specifically my organization skills with what makes the business stand out, since it will require an efficient organized system to assure that transportation of crops is both accurate and prompt. Also, the clientele will contribute to success since its a constant and well-established group of people who will require my services.
From the feedback i received i took away a solid set of skills, all four comments felt that i provided a satisfactory description of my skills, so I updated it with some skills I gaind recently like working in a lab, and changes in cleintele.
2) Service: My service is going to provide green, local, sustainable food crops to processors, grocery stores and independent businesses by hydroponically growing foods like corn and soy in temperature-controlled skyscrapers. We will begin with businesses, and then after establishing a strong base, may branch out into individual sales.
3) Who: My service will be similar in clientele to a farm, servicing markets that will sell the product raw and food processing plants that will use it as an ingredient.
4) Why Care: The value of my service is sustainability and propriety. We don't wear out the soil by growing horizontally, nor do we outsource the transportation of crops since it will be sold locally
5) What the others don't have: Other vertical agribusinesses don't have proprietary transportation that will allow for a quicker and easier process to get food from the building to the consumer.
I believe these elements will work together well most specifically my organization skills with what makes the business stand out, since it will require an efficient organized system to assure that transportation of crops is both accurate and prompt. Also, the clientele will contribute to success since its a constant and well-established group of people who will require my services.
From the feedback i received i took away a solid set of skills, all four comments felt that i provided a satisfactory description of my skills, so I updated it with some skills I gaind recently like working in a lab, and changes in cleintele.
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