Direct Customer:This is the avatar I created for my direct customer. I made him look like a Publix manager which would be exactly the type of people we would be hoping to sell to. Established supermarket corporations could give a great boost to the new and budding product I'd create. This is Steve, he is 38 years old, drives a silver 2014 Honda Civic, and has two kids. His favorite show is Cops, since he is a virtuous and by-the-book person, which is what led to him getting a job as a manager in the first place. He doesn't tend to follow politics particularly closely aside from the presidential elections every 4 years, but he tries to vote with who he most believes represents him. He does tend to follow sports, where he is a big fan of the home-teams, and even started a "Jersey Jam" where once a season, he allows employees to wear a jersey of their choice under their Publix vest.
I think the main thing I have in common with this customer archetype would be my virtuosity and by-the-book nature. This would help me in appealing to my customer base by approaching them in an organized and uniform fashion that will make transactions between their corporation and mine smooth and painless. I don't think this is a coincidence. Although entrepreneurs are viewed in a spontaneous light, it takes a great deal of organization not just to form a company from an idea, but to also lead a company that has already been established.
Hey Brandon,
ReplyDeleteI really enjoyed reading this blog post on creating a customer avatar. It is really interesting to see the differences between all of our ideal customer. You did a really good job at describing your customer avatar and explaining his job, what he does and his interests in detail. I like how you stated how you and the customer are similar and then you further explained why. Overall, I think you did a really great job on this blog post.
Hello Brandon, you did a great job creating a customer avatar. I thought this assignment was interesting and I was actually looking forward to reading what everyone came up with. I like how you described customer avatar and how you made him look like Publix manager. It was also interesting to read about what makes you and your customer avatar similar. Good job!
ReplyDeleteHey Brandon, great job with this post. You came up with a very unique avatar. You were very specific and that is extremely helpful when identifying your target audience. I like how you even incorporated exactly what year and color his car is, as well as what his favorite television show is, that helped you get to know the person even more. Great job.
ReplyDeleteHi Brandon,
ReplyDeleteI think that you did a really great and thorough job on this post. I think that you did a great job going into detail about who your ideal customer is and how you relate to them. It is interesting seeing all of the different avatars that everyone made for their business. Overall i think you did great!