1) Segment: Restaurant owners
2) Pita Pit Manager: Austin Sharp
Chipotle Manager: Dave Shield
Bento Cafe Manager: Jon Chesney
3)Need Awareness: The most common thread between all of these managers was the times in which their need is most apparent. When food products are out of season is when their need is most apparent, not only because of cost differences, but also the dwindling supply of the food product itself.
4) Information Search: The interviewees often did not have a clear exact action as to how they respond to this need. Som instruct employees to be more sparing with scarce foods, others continue business as usual and try to suggest other items to customers if they run out.
5) Report:
What I learned from these interviews is that there is a particular need for businesses when food is out of season. My business can capitalize on this need since hydroponic growing with temperature control can allow me to put out the same number of crops year long. In response to this need for restaurants, we can ramp up production of out of season crops to ensure that there is high demand for whatever is coming out of the vertical farm.
6) Conclude:
Restaurant owners won't make up the entirety of my clientele but by specifically targeting this need by focusing production on out-of-season crops, I can acutely increase the profits of my business.
Hi Brandon! After reading your napkin idea I was excited to read about figuring out buyer behavior. First, with the idea who have it’s great that you were able to meet with the managers of such popular restaurants near campus. It was interesting to learn about what happens in off seasons for some products and how the company needs to react. You made a great conclusion based on the information you learned during the process.
ReplyDeleteHello Brandon! You did a great job with this post. Once again, you demonstrated that you throughly thought out each part of your idea. I like that you went out and used restaurant managers/owners for your interviews. I think capitalizing on the fact that certain crops are out of season would absolutely be beneficial to your business. I can’t wait for more. Good Job!
ReplyDelete